The Personalised Gifts Trend in 2025

Something’s changing in the way people gift.
It’s quieter, more intentional - less about what you give and more about what it means.

In 2025, personalisation isn’t about names on boxes anymore.
It’s about creating pieces that carry a bit of someone’s story - a reminder, a feeling, a memory frozen in colour.

1. From personalisation to presence

People want gifts that feel thought through.
Not just “customised,” but considered.

Something that makes the receiver pause for a second and say, “That’s so me.”
A hand-painted coaster in their favourite colour.
A box that holds their small treasures.
A piece that doesn’t just look like them - it belongs to them.

At Kalavrit, that’s often what we end up painting - not objects, but tiny extensions of people’s stories.

2. The shift to smaller, lasting things

There’s a gentle move away from big, extravagant gifts.
People want keepsakes they can live with - pieces that age with them, quietly, without needing to be replaced.

Something that makes their morning coffee or bedside table feel more personal.
In a world of overproduction, one thoughtful thing feels like a luxury.

3. Colour that feels personal

We’re also seeing a growing love for colour that feels like identity.
Not just what’s trending, but what feels right for someone’s home or mood.

When someone shares a palette or tells us, “She loves sage and sand tones,” it becomes part of the process.
Personalisation, in that sense, is no longer just about a name - it’s about belonging.

4. Sustainable by emotion

The most sustainable gifts are the ones people actually keep.
When a gift holds meaning, it isn’t thrown away.

That’s why handmade, slow, and personal gifts are finding their way back into people’s lives.
They remind us that meaning outlasts novelty.

5. The feeling of being seen

Maybe that’s the real trend of 2025 - not personalisation, but recognition.
A gift that makes someone feel seen.
Not in the obvious ways, but in the quiet ones - a colour they love, a pattern that mirrors something they once mentioned, a detail only you would notice.

Those are the gifts that stay.

In a world of fast gifting, hand-painted pieces still ask you to slow down - to choose with thought, to give with feeling, to remember that the best gifts aren’t mass-produced.
They’re meant for someone, specifically.